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UNLEASH YOUR SOUND, WESTERN DIGITAL.

Immerse yourself in the rhythm of creativity with Western Digital’s playful music campaign, celebrating the power of innovation in music production. Harmonizing artistry and technology through a symphony of stylized visuals, this campaign pays homage to boundary-pushing creators, empowering them from beat-making to mastering. Whether composing in a home studio or collaborating across continents, Western Digital’s reliable storage solutions safeguard your creations, enabling limitless musical exploration.
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I led all phases of production, from creative direction to final delivery, working from an open brief that allowed for significant creative exploration. I conceptualized and executed complex geometric morph animations and transformations, representing technical aspects of music production such as instruments, software timelines, and instrument strings. Using Houdini’s procedural animation and simulation tools, I meticulously synchronized 3D visuals with detailed sound rhythm, highlighting the creative freedom and playful innovation unlocked by Western Digital drives.